The Elk Mountain Cattle Ranch in South Park, Colorado, is a beautiful 120,000 acre ranch. A marketing video showcasing the property and its features was needed. The video extensively showcases the entire property and its features and leverages the traditional western ranching experience. Additionally, over 200 photos were produced to show the land. This project is a work in progress and will be completed later in 2021.
Conveying the traditional western ranching experience was important to Confluence in order to appeal to their target audience and sell a feeling of nature and tranquility. During production, I leverage this idea by featuring the beauty of ranching and leaving out data and information that was not crucial.